Our Story

Countless across the globe have fallen privy to the #JSKVirus - an infectious love for Jas Sum Kral’s damn good boutique beauties of cigars, each one inducing the desire to have another. Every kind of smoke you could possibly want can be found in JSK’s line-up: the unobtrusive, everyday smoke; the smooth, calming smoke; and even the deeply indulgent, celebratory smoke. If you only ever got to smoke this brand, you would want for little to nothing else. It’s got the vitolas you want. The flavor profiles you crave in mild, medium and full formats. And the totally approachable price points at every level don’t hurt either.


What’s more, the brand owner/visionary/vanguard that is Riste Ristevski is a prototypical brand leader. Passionate, yet chill. Brilliant, however understated. Innovative, but calculated. Brutally honest, yet inoffensive (nods to the FDA notwithstanding). A true mark of leadership in an industry that can become easily distracted with shady marketing tactics, short-sighted investment, and unfair branding practices. 


As a further testament to the core vision of the brand, the heavily debated release of the Nuggs - the world’s first CBD-enhanced premium cigar - marked unprecedented territory in 2019. But these babies serve as more than just industry-changing innovations; they’re also uber tasty and are equally excellent as a start to the day, midday pick me up, or nightcap. Still, far beyond this banging blend is a brand that’s even doper than the products it’s pushing out. Don’t take my word for it; find out for yourself. 

Have you caught the #JSKVirus yet?